Period and architectural homes
Victorians, Edwardians and Californian bungalows where the story is the value. We market the potential, not just the plan.
Areas We Serve
Real Estate Agents In Stonnington
Malvern, Armadale, Toorak, Prahran, Windsor, South Yarra and Glen Iris — a market where presentation and campaign quality decide the result.
Stonnington
Selling in Stonnington
Stonnington rewards campaigns that are genuinely well executed and punishes those that are not. Buyers here compare properties across a wide price band, and a home that photographs poorly or is priced without evidence is compared unfavourably within a weekend.
Our recent Malvern campaign at 32 Jordan Street is the clearest example of what a different approach can do. A tired Californian bungalow that every agent framed as a knockdown, repositioned through a heritage partnership and an AI-visualised renovation concept — four active bidders and $360,000 above reserve.
Suburbs we cover
- Malvern East
- Malvern
- Armadale
- Prahran
- Windsor
- South Yarra
- Toorak
- Development sites
Local expertise
What we sell in Stonnington
Apartments and downsizers
A narrower buyer pool that demands accurate pricing and disciplined buyer management rather than volume.
Prestige and privacy
Toorak and Armadale sellers who need discretion are served by our off market process.
Auction competition
Stonnington is an auction market. Our auction strategy is built weeks before the day.
Local knowledge is not knowing the streets. It is knowing which buyers are competing on them this month.
$67.7MTotal sales, last 12 months
35Homes sold, last 12 months
87%Auction success rate
130Combined five star reviews
Questions
Frequently asked questions
What is the best way to sell in Stonnington?
Auction, for most homes with broad appeal — the market here responds to competition and a defined deadline. Apartments, tenanted properties and highly specific homes frequently do better through private sale or a discreet campaign.
How much does selling in Stonnington cost?
Commission and marketing are quoted separately and agreed in writing. We will show you exactly what the marketing budget buys and why, rather than presenting a single number.
Which Stonnington suburbs do you sell in?
Malvern East, Malvern, Armadale, Prahran, Windsor, South Yarra and Toorak, plus neighbouring Boroondara.
How do you reach interstate and overseas buyers?
Through layered digital marketing beyond the portals and, on auction day, our hybrid auction platform, which lets verified remote buyers bid live.
What happened at 32 Jordan Street, Malvern?
We partnered with heritage specialist Julie Fodera of Heatherbrae1854 and her 100,000-strong local audience, then used AI to visualise a renovation concept. That content generated 31,000 views and three additional enquiries, and the auction produced four active bidders and a sale $360,000 above reserve.
Do you charge for a market appraisal?
No. An appraisal is free, confidential and carries no obligation. You will get a considered view of the market and a direct answer on method and timing.
How long before I should list?
Six to eight weeks is comfortable for preparation and photography. Our preparation advice is where most of the value is added before a campaign even launches.
Can you sell my property quietly?
Yes. Many Stonnington sales never reach a portal. Read how our off market sales still create competition.
Contact
Start the conversation
Every campaign starts with a conversation about what matters to you. Call Adam directly on 0455 096 229, email enquiries@isellhomes.com.au, or send the form and we will respond the same day.
- Confidential, no-obligation market appraisal
- Direct advice on preparation and where to spend
- A campaign strategy built for your property, not a template
Request a Stonnington market appraisal
Tell us about your property and we will come back to you with a considered view of the market, not a number designed to win a listing.
Thinking of selling in Stonnington?
Start with an honest appraisal and a clear view of the method that suits your property.