Delivering a better selling experience
A purpose driven team curated to deliver innovation, simplicity and reward to any person bringing their home to market across the Stonnington and Boroondara municipalities.
Why sellers trust us
Who we are
Pavlou Brothers have assembled a purpose driven team curated to deliver innovation, simplicity and reward to any person looking to bring their home to market across the Stonnington and Boroondara municipalities.
Whether you are selling for the first time, transitioning between homes or unlocking the value of a development opportunity, you will work closely with and be guided by our experienced team. With innovative campaigns, a closer client focus and the backing of Australasia's largest real estate network, you can rest assured you are in good hands.
The difference
Every part of your campaign is handled by a specialist, from preparation and marketing through to negotiation and auctioneering. As a close-knit team we stay involved at every stage, bringing the right people in at the right time.
Beyond REA and Domain. We run multi-layered campaigns that target buyers across multiple channels to create reach, urgency and engagement on a local, interstate and international level.
Buyer relationships are where results are made. We stay close to every enquiry, building trust while understanding intent, so we know when to guide, when to hold and when to push.
Australasia's largest real estate network. More reach, stronger buyer access and the platform to support premium outcomes across Melbourne's inner east.
Your agent
Adam leads the Pavlou Brothers campaign team across Stonnington and Boroondara. Backed by a background in economics and finance, he is your point of contact from the first appraisal through to the contract, and he workshops every negotiation with the team before it happens.
No call centre and no being passed between juniors. Adam answers his own phone.
Sale strategy
We take the time to understand what matters to you, then build the strategy so everything that follows is deliberate, not reactive.
We take the time to understand what matters to you, then build the strategy so everything that follows is deliberate, not reactive.
How we sellDirect advice on what to do, what not to do and where to spend to maximise return rather than the invoice.
Learn moreLayered across multiple channels to reach buyers locally, interstate and internationally, capturing the emotion, story or potential of the property.
See the approachEvery buyer is profiled and understood, not just managed. We uncover motivation, position and intent so we know how to move them.
Learn moreLike a strong chess player, the advantage is not the next move, it is seeing the board ahead of time. Every negotiation is workshopped across the team.
Our processWith Paul Tzamalis, REIV Senior Auctioneer of the Year, every auction is built before the day and nothing is left to chance.
Learn more
Selling the Gen Z way
We are a younger team, and we have curated and developed our own style of selling. With days on market increasing and buyers having more choice, capturing attention and creating competition matters more than ever. Domain and realestate.com.au are important, but they are not the whole strategy.
32 Jordan Street, Malvern. A tired Californian bungalow that every agent framed as a knockdown. We partnered with heritage specialist Julie Fodera of Heatherbrae1854 and her 100,000-strong audience, then used AI to visualise a renovation concept based on her architect's design. The result: 31,000 views, three additional enquiries, four active bidders and a sale $360,000 above reserve.
10 Sky Lane, Ashburton. A three bedroom unrenovated unit sold quietly off market. NurtureCloud, Ray White's proprietary AI, sifted the network and matched two qualified buyers already searching for it, and a blind bidding process produced $1.43 million with no public campaign at all.
Recent campaigns
Testimonials
“Adam and the team ran the most organised campaign we have been part of. Four bidders on auction day and a result $360,000 above reserve. The weekly reporting meant we were never guessing.”Rebecca T. — Malvern
“We did not want a public campaign. They matched two qualified buyers through the Ray White database and created genuine competition. Settled at $1.43m without a single open for inspection.”Michael C. — Ashburton
“They broke down the feasibility and the margins before we listed, so the developers who inspected were serious. That preparation is why we sold in three weeks.”Nick and Sophia D. — Glen Iris
Questions
Selling costs come down to agent commission, marketing and conveyancing. We quote commission and marketing separately and in writing before you commit, and we will explain exactly what each part of the marketing budget buys. Book a free appraisal for a written breakdown on your property.
A standard auction campaign runs four weeks from launch to auction day, with two to six weeks of preparation before that. An off market sale can happen in days. We will recommend the timeline that suits your property and your circumstances, not our calendar.
Auction suits properties where competition is likely and the price range is genuinely uncertain — most family homes in Stonnington and Boroondara. Private sale or an off market approach usually suits apartments, tenanted properties and homes with a narrow buyer pool. Our auction strategy page explains how we decide.
A specialist team rather than one agent doing everything, marketing that goes well beyond REA and Domain, and buyer management that profiles every enquiry rather than counting them. Read the full explanation on our about page.
Our expertise is concentrated in Melbourne's inner east, and that focus is deliberate. Where a property sits just outside those municipalities we will tell you honestly whether we are the right agents for it.
Yes. An appraisal is free, confidential and carries no obligation. You will get a considered view of the market, direct advice on preparation, and an honest recommendation on method and timing.
Yes. Our off market process uses Ray White's AI buyer matching and our own database to create genuine competition without a signboard, portal listing or public open.
Weekly written reporting covering enquiry numbers, inspection attendance, buyer feedback and where each serious buyer sits — plus a direct line to Adam whenever you want to talk.
Contact
Every campaign starts with a conversation about what matters to you. Call Adam directly on 0455 096 229, email enquiries@isellhomes.com.au, or send the form and we will respond the same day.
Tell us about your property and we will come back to you with a considered view of the market, not a number designed to win a listing.
One conversation is usually enough to know whether we are the right team for your property.
